How every member has struggled to keep the company up, and how those members form a tessellated team, worthy of the readers’ attention. Introducing the team members not only helps give shape to the brand story, but also helps telling the human story behind the brand. Present the characters that play a role in the company’s story (employees, CEO, founders, clients’ testimonials). Speak about the solution you found for that issue, and how the company got its legitimate role on the market.Īdd context to the story (speak about the company’s history – years, figures, endeavours tell some words about the present – current positioning of the company and picture the company’s future – plans, objectives, forecast). Mention the climax, that is how you entered in conflict with that issue and what made you react. Specify what the problem people faced before the company came into existence. The reason behind the company’s existence should be blended together with how, where, when, who, altogether elements that set the scenes for telling more about the company. If you’re about to customize a personal blog, let readers in on WHY you thought it useful to start a blog and speak to them. Tell WHY it came to birth and WHY its story found its path into the market. Give away the secret of the company’s existence. In the example below, the title is suggestive of how good food finds its place into a more comfortable life: That main reason is to make a problem disappear or improve people’s lives. This is the problem that your company manages to fade out, making their lives better do not necessarily state exactly how you do it, rather just let readers peek behind the scenes. “We” empathise with the readers, and “you” find yourself front and center into the company’s presentation. The “we” and “you” need to become one and the same referral. However, there’s a key component to take into account: while introducing yourself, you also have to interconnect with the reader, and address his/her personal needs. Carefully balance the use of “we” and “you”.Īs the about us page tells from its name, the content should concern me, my company and my mission. Or, if you want to make improvements to your existing about us page, the information below should help you get the most out of it. This subchapter is intended to help you complete the creation of your website with a thoroughly designed about us page. About Us – What Information to Integrate in the Page In the latter case, the about page contributes to gaining trust, and pushing clients forward into the buying cycle. That being said, do all companies need a strong about us page? Chances are few people visit the about us page of, but a lot more visit the about us page of a lesser known company, such as a web design agency. According to studies, consumers were 86% more likely to choose companies with a higher decision simplicity score. It plays a role in simplifying the decision making. An about us page has the potential to not only attract users, but even to convert them to clients/customers. It’s like that because they play a certain role within a website, a role that’s often underestimated. They are needed in the set of pages that make up a website, as a piece we cannot do without. Let’s say the truth: about us pages are necessary, even if sometimes overlooked.
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